Resume
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Wesley Ferrell
Innovative digital media specialist and marketer with a keen focus on driving conversions by leveraging analytical skills with a background in communications.
- Kyle, Texas
- wferrell0709@gmail.com
Education
Master of Science in Marketing Research and Analysis
August 2025 - May 2027
Texas State University, San Marcos, TX
The marketing research and analysis program equips graduate students with in demand skills in marketing analytics, market research techniques, Python for marketers, and industry standard tools like Hubspot CRM and Google Analytics 4
Coursework: Digital Marketing, Statistical Methods for Business, Marketing Management
Bachelor of Science in Digital Media Innovation
August 2020 - December 2023
Texas State University, San Marcos, TX
The digital media innovation program is a STEM degree plan that equips students with various in demand skills like web design, graphic design, data journalism, videography, and much more to make compelling content in today's growing digital media landscape
Coursework: Web Design and Publishing, Multimedia Journalism, Video Production, Media Design, Mobile Media Development
Honors
Texas State Graduate Merit Scholarship
Fall 2025
Awarded to new master’s and doctoral students of the highest quality applying to face-to-face or hybrid programs.
Deans List
Spring 2022, Spring - Fall 2023,
Awarded to students who maintain a 3.5 or higher GPA while taking no less than 12 credit hours
Texas State Acheivement Scholarship
Fall 2020
Awarded to incoming freshman that graduated in the top 25% of their class.
Professional Experience
Culinary Selling Specialist
June 2023 – Present
HEB plus!, Kyle, TX
- Graduate of Partner Development Series, a program designed to educate partners on store operations, cultivate company culture, and foster leadership from within.
- Fostering community with customers by offering personalized recommendations, ensuring a memorable client experience that increases loyalty and retention.
- Developing innovative marketing strategies with engaging live demonstrations to exceed 50% lift on promotional items daily.
- Writing and tailoring recipes to meet the unique needs of Kyle HEB’s diverse target markets.
Copy Editor and Writer
January 2023 – May 2023
Lewk Magazine, San Marcos, TX
[Extracurricular activity]
- Collaborated with writers and graphic designers to craft cohesive content that aligned with branding goals and creative direction.
- Edited content for clarity, tone, and consistency, ensuring high-quality deliverables.
- Identified and resolved issues in formatting and layout to ensure client satisfaction.
Student Social Media Team Member
March 2022
South by Southwest® (SXSW), Austin, TX
[Volunteer]
- Captured and produced high-quality photographs, video content, and marketing materials during the festival.
- Attended keynote speeches and panels to identify key quotes to compliment visual social media content.
- Delivered marketing materials promptly after events concluded to ensure seamless coverage on all platforms.
- Thoroughly checked content for accuracy to ensure tone and meaning was clearly communicated in all deliverables.
Ceritifcations
Click the name to view a credential