Cook With Wes
Blogging project
Project information
- Category: Content Creation and Web Development
- Class: Digital Marketing
- Project date: Fall 2025
- Project URL: cookwithwes.weebly.com
My cooking blog
This blog project serves two purposes: analytical and creative development. Creatively, I gained more experience writing engaging blog content like recipes, how-to's, and commentary on other articles. Analytically, I learned how to use Google Analytics 4 to understand web traffic sources, demographics, and track KPIs like average engaged session time, page views, and bounce rates.
The project also introduced me to digital marketing tools like Hubspot for email marketing as well as social media marketing to increase traffic to the site.